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Platforms introduce new features and user behaviors shift, understanding big trends can help businesses develop more effective strategies.

One thing is clear, effective marketing is crucial for startups and small businesses to thrive. However, hiring a full-time Chief...

In today’s hyperconnected and highly competitive business environment, authenticity is no longer just a buzzword—it is a necessity....

Let's explore how marketing metrics should be used to inform strategy, highlight the most important metrics to track, and touch on drawbacks